Bollywood superstar Shah Rukh Khan, who has been one of the most loved actors in terms of brand endorsements, has been signed on as the brand ambassador in one-of-a-kind move by Elan Group. The Gurugram-based realty group is known for over 15 projects that encompasses not just residential but also commercial and hospitality projects. Confirming the same, the group has issued a statement about bringing the megastar on board, asserting that their values resonate with each other.
Sharing his excitement over this collaboration, Shah Rukh Khan has expressed his happiness and said, "I've always believed that greatness is achieved by those who dare to push boundaries. Elan Group embodies that fearless spirit, and I'm delighted to be part of this association."
Director of Elan Group Akash Kapoor also opened up about his association and added, "I am beyond honoured to welcome Mr. Shah Rukh Khan, to the 'Elan' family. At Elan Group, we don't just build projects -we create icons. Shah Rukh Khan is more than just a Super Star-He is phenomenal. His larger-than-life presence, influence, and relentless pursuit of perfection align seamlessly with Elan's philosophy and the 'Elan' Brand."
In a press statement issued by the brand, it read, "Shah Rukh Khan has captivated audiences worldwide, shaping aspirations, setting trends, and redefining excellence. His journey-marked by passion, resilience and greatness -resonates deeply with Elan Group's vision. This association is more than an endorsement; it is a powerful synergy of ambition, perfection, achievement and the relentless pursuit of perfection-values that define both 'Elan Group' and 'Shah Rukh Khan', the stars and icons in their respective fields”.
On the film front, Shah Rukh Khan is expected to be seen in Siddharth Anand’s King which also is expected to mark the theatrical debut of his daughter Suhana Khan.
Also Read: Shah Rukh Khan rents 2 duplexes in Bandra for Rs 2.90 crores: Reports
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