In 2012, the Ministry of Health and Family Welfare along with the Ministry of Information and Broadcasting mandated that films depicting smoking scenes need to play anti-smoking ads before the beginning of the film and after the intermission point. The first ad that came into play involved a man named Mukesh Harane who died at a young age due to cancer caused by tobacco consumption. The ads changed at regular intervals and in 2018, the CBFC (Central Board of Film Certification) instructed that an ad, featuring Akshay Kumar and Ajay Singh Pal, be shown in films with smoking scenes. This ad proved to be an exception as unlike other previous ads, this ad wasn’t taken down after a certain point in time. Sadly, after six years, the much popular ad has been replaced.

Bollywood Hungama has learned that last month, a decision was taken to discontinue Akshay Kumar’s anti-smoking ad by CBFC. It was replaced by a new ad, showing how quitting tobacco can lead to positive changes in your body within 20 minutes. The recently released films like Jigra and Vicky Vidya Ka Woh Wala Video had scenes of smoking and they were released without the Akshay Kumar ad.

The ad featuring Akshay Kumar was first shown during the release of his 2018 Independence Day film, Gold. It shows Akshay Kumar telling a man named Nandu to stop smoking and use the money saved to buy a sanitary pad for his wife. The ad also helped promote his earlier 2018 film Pad Man. Interestingly, this ad was only mandatory for Hindi films by CBFC.

Nandu in this ad was played by an actor named Ajay Singh Pal. In an exclusive interview with Bollywood Hungama in March 2020, he revealed that people used to recognize him on the streets thanks to the ad. He said, “Out of 100, 20-25 people on average realize that I am Nandu. Most people however feel that Nandu must be a big star staying in Mumbai and that he can’t be seen in Bhopal! A few remark that I look like that guy from the anti-smoking ad! Haan, bacche bade sharp hote hai; bacche pehchaan lete hai mujhe!”

An official at a multiplex told Bollywood Hungama on the condition of anonymity, “It was my favourite anti-smoking ad as it gave out an important message without any disturbing visuals. It also used to be amusing to see moviegoers repeating the dialogues from the ad. After all, they were watching the ad for 6 years. The moviegoers had memorized all its lines! I am sure I am and many other moviegoers will surely miss the ad.”

Also Read: Akshay Kumar and Twinkle Khanna named as Top celebrity couple: TAM AdEx Report 2024

from Latest Bollywood News | Hindi Movie News | Hindi Cinema News | Indian Movies | Films - Bollywood Hungama https://ift.tt/MoQNC4H
via

While people remember her as Aarohi, let us remind you that Shraddha Kapoor did two major films including one under the Yash Raj banner – Teen Patti (2010) and Luv Ka The End (2011) before she played the role of an aspiring singer in the hit Aashiqui franchise. Basking in the success of two consecutive films, namely, Tu Jhoothi Main Makkaar and the recently released Stree 2, Shraddha traced her journey in the film industry and opened up about how her first experience as an actress was overwhelming for her and how she suffered a breakdown on the sets of 2010 thriller.

Speaking about how the most valuable lesson she learnt during the shoot of her first film, Shraddha Kapoor told Cosmopolitan, “I remember on the second or third day, I had a breakdown and told my mom I didn't want to go back, and I didn't understand this world since I had never AD'ed on a film set and was just 20 or 21. People were not always very nice cause if you were a 'somebody', you would be suddenly spoken to in a different way, and if you were a nobody, you would be treated like that. I could see all this and felt sad about it. My first film felt far more challenging than my second, where I was more confident and realised that if someone doesn't know something and is a little lost, you have to be kind to them.”

For the unversed, Teen Patti starred Amitabh Bachchan as a mathematician profession who sets out to experiment with a younger professor played by R Madhavan to understand the theory of Teen Patti. Along with three students, one of which is played by Shraddha Kapoor, the team of five set out to prove the results of their experiment but what starts off as a harmless game soon descends into a game neither of them can control with greed taking over and them turning against each other. The film, despite featuring an ensemble cast including Ben Kingsley in a key role, failed to make a mark at the box office.

Also Read: Shraddha Kapoor shares savage caption in her latest social media post; trolls herself as she says, “Attitude toh aise dikha rahi hai jaise Shraddha Kapoor hai”

from Featured Movie News | Featured Bollywood News - Bollywood Hungama https://ift.tt/AIeuaVy

Dharma Productions, one of India's leading film production houses, has caught the attention of Reliance Industries Limited, which is reportedly in talks to take a stake in the company. This possible acquisition comes at a time when Dharma Productions has experienced significant financial fluctuations over the past few years.

In FY 2021-22, the company faced a sharp decline in net profits, down by 59% to Rs. 11 crores. This drop was largely driven by high operational expenses, which reached Rs. 1,028 crores. Despite this, the company managed to generate Rs. 19 crores from distribution, Rs. 167 crores from the sale of digital rights, Rs. 34 crores from satellite rights, and Rs. 21 crores from music rights, making up a total revenue of Rs. 278 crores.

Fast forward to FY 2022-23, Dharma Productions saw a substantial recovery. Its revenues soared to Rs. 1,044 crores, driven by Rs. 656 crores from distribution rights, Rs. 140 crores from digital rights, Rs. 83 crores from satellite rights, and Rs. 75 crores from music rights. This strong performance led to a notable after-tax profit of Rs. 27.1 crores. Borrowings during this period amounted to Rs. 82 crores, slightly down from Rs. 92 crores in FY22.

However, in FY 2023-24, the company’s net profit dipped again to Rs. 10.70 crores, signaling ongoing volatility in its financial performance. With the company stabilizing revenue streams through the sale of digital, satellite, and music rights, a potential partnership with Reliance Industries Limited could be a strategic move to further capitalize on growth opportunities.

Reliance Industries Limited’s interest in acquiring a stake in Dharma Productions highlights the increasing value placed on content-driven businesses. Such an acquisition could pave the way for expanded distribution networks and diversified revenue streams, ultimately strengthening Dharma’s financial standing in the competitive entertainment industry.

Also Read: Mukesh Ambani eyes Karan Johar’s Dharma Productions: Will Reliance secure a stake in Bollywood’s top Studio?

from Latest Bollywood News | Hindi Movie News | Hindi Cinema News | Indian Movies | Films - Bollywood Hungama https://ift.tt/kxs0fI3
via

The All Living Things Environmental Film Festival (ALT EFF) is back with its 2024 edition, scheduled to take place from November 22 to December 8. A total of 72 films will be showcased this year, with 38 making their India premieres. The festival, which has quickly become one of the most anticipated events for environmentally conscious cinema, promises a diverse selection of films highlighting critical environmental issues, ranging from climate change to wildlife conservation.

What makes this year’s edition truly special is ALT EFF’s mission to take these thought-provoking films beyond traditional venues. For the first time, screenings will be held in metro cities and 55 locations in small towns and villages across India over the festival period. This will be in addition to 45 screenings taking place in 14 tier-1 cities. This effort aims to bring environmental awareness at various grassroots levels, ensuring that conversations around environmental protection and sustainability reach every corner of the country.

Festival Director, Kunal Khanna, shared his excitement about the upcoming edition, saying, “We are thrilled to announce the 2024 dates for ALT EFF and expand our screenings to non-urban regions. It’s crucial to engage communities beyond metro cities in these discussions, and cinema has the power to connect people from different walks of life. Bearing in mind the diversity of languages in India, this year we have used AI to translate foreign language films into regional languages and curate films made in regional languages. With 38 India premieres and 72 exceptional films, we are excited to create an inclusive platform that brings environmental issues to the forefront, inspiring audiences everywhere.”

Bollywood actress and renowned environmental activist Dia Mirza will serve as one of the esteemed jury members at ALT EFF 2024. Speaking about her involvement, Dia Mirza stated, “I am honored to be part of ALT EFF, a festival that is not just about films but about building a dialogue around sustainability and the future of our planet. The power of cinema to evoke empathy and inspire change is unparalleled, and I look forward to watching films that reflect the incredible efforts being made globally to protect our environment.”

The All Living Things Environmental Film Festival (ALT EFF) aims to create awareness, inspire action, and catalyze positive change through the medium of films. As the festival grows in stature, it remains committed to making environmental cinema accessible to a wider audience.

Also Read: Inside the birthday bash of Shabana Azmi: Dia Mirza shares special moments with Vidya Balan, Richa Chadha and others; Farah Khan Kunder shares a quirky video

from Latest Bollywood News | Hindi Movie News | Hindi Cinema News | Indian Movies | Films - Bollywood Hungama https://ift.tt/nQB9b8k
via

Hina Khan, who has been sharing every bit of her journey with her fans, aka Hinaholics, have also been sharing several poignant posts where she describes her battle with the disease. Recently, the actress revealed that she is nearing the end of her chemo treatment and mentioned how a single surviving eye lash became a symbol of hope for her.

Taking to the social media platform Instagram, Hina Khan shared a close up shot of the sole surviving eyelash after her chemo treatment. Readers would be aware that this treatment causes extensive loss of hair and Hina showcased how the single eye lash endured all the rigorous treatment as it continued to stay strong. Calling it her ‘inspiration’, the actress wrote in the note, “Wanna know what’s my current source of motivation? Once part of a mighty and beautiful Brigade that adorned my eyes. My Genetically long and beautiful lashes..This BRAVE , LONE WARRIOR my last standing Eyelash has fought it all beside me ??Nearing the last cycle of my Chemo this single Eyelash is my MOTIVATION. We shall see this all through ??????? Yes we will InshaAllah”. She continued, “P.S - Haven’t worn falsies in a decade, actually more, but now I do, for my shoots koi naaaaa.. Sab theek ho jaana hai”.

 

View this post on Instagram

  A post shared by ???????????????? ???????????????? (@realhinakhan)

Her post, yet again, received lots of love from fans across the country as well as several industry insiders. Ektaa R Kapoor, who is also quite fond of Khan, dropped heart emojis whereas Akshara’s onscreen mother Lata Saberwal also showcased her support saying, “Sending prayers, you are still beautiful and will come out shining. Loads of love”. Others who dropped  their love and support included actors Mouni Roy, Juhi Parmar, Abhishek Verma, Shubhaavi Choksey, among others.

Hina Khan opened up about being diagnosed with cancer earlier this year, and a few days later, the actress also posted a video of her undergoing chemo treatment. With her current post, she has asserted that she is nearing the end of the same and has assured her fans that she will be back with a bang!

Also Read: Mahima Chaudhary recalls convincing Hina Khan to stay in India for Cancer treatment; says, “The medicine is the same whether you swallow it here, or you swallow it in America”

from Featured Movie News | Featured Bollywood News - Bollywood Hungama https://ift.tt/a7OHI0G

Alia Bhatt, Priyanka Chopra, and Katrina Kaif announced a first-of-its-kind collaboration with Excel Entertainment titled Jee Le Zaraa, sparking much excitement among fans. Although this film was announced about three years ago, there has been no progress on it, leaving many to believe that it may possibly be shelved permanently. But let us tell you that Alia has dropped a major update on the movie recently during Jigra promotions and has maintained a positive approach asserting that the film will be made eventually.

Alia Bhatt confirmed in a statement that everyone involved in the project is striving to make it happen and eventually when the schedules of all actors come together, the film will definitely take off. In an interaction with Lallantop, Alia said, “There is no schedule right now, no shoot day. Definitely hogi (it will happen). It’s a film that everybody, jo bhi key players hai uss film mein (whoever are the key players in the film) - actors, producers, directors - everybody wants the film to happen.” Along with the rumours of the film being scrapped, Alia also possibly shut down the buzz about Priyanka Chopra and Katrina Kaif walking out of the film.

Marking a first-of-its-kind women centric friendship drama, Jee Le Zaraa is expected to be a road trip film that explores the bond between three urban, contemporary women. In the past, Excel Entertainment has achieved quite a bit of success in this genre with Dil Chahta Hai and Zindagi Na Milegi Dobara but both films explored the trio of male friendships. Directed by Farhan Akhtar, the film has been facing challenges about getting the three actors together, especially since Alia is juggling between multiple projects and Priyanka is busy with her international projects.

Also Read: Zoya Akhtar on much delay of Jee Lee Zaraa starring Priyanka Chopra, Katrina Kaif, and Alia Bhatt: “I think aligning their dates…”

from Latest Bollywood News | Hindi Movie News | Hindi Cinema News | Indian Movies | Films - Bollywood Hungama https://ift.tt/v0d3wrE
via

Sharvari, who is on a career high with the box office success of Munjya and all the appreciation, rave reviews coming her way for Vedaa, made her ramp debut on October 12 in New Delhi. We had earlier stated that the actress will be taking the fashion floor by storm by walking for designers Pankaj and Nidhi at the famous Lakme Fashion Week which is currently being held in the capital. Excited about the same, the actress now has shared a sweet note of gratitude and also her experience of walking the ramp for the first time.

The video shared by Sharvari on the social media platform Instagram, includes montages of her ramp walk, some shots from her ‘Get Ready With Me’ session, and also the final walk with the designers. Sharvari, in her note, thanked the fashion designers Pankaj and Nidhi for choosing her as their muse for the evening and wrote, “Today was my Runway Debut with @pankajandnidhi at the Lakmé fashion week! Eeepp! I have always watched fashion weeks and dreamt of closing a show someday.. And that day was today! Isn’t a day spent discussing fashion & style is a day well spent?!”

 

View this post on Instagram

  A post shared by Sharvari ???? (@sharvari)

Meanwhile, the designers revealed details of the show on their official handle wherein they revealed that Sharvari walked for their latest collection titled Loop which promises to be a ‘bold collection that is crafted for the present ephemeral moment, for a muse that is the infinite future’.

 

View this post on Instagram

  A post shared by PANKAJ & NIDHI (@pankajandnidhi)

On the work front, Sharvari is excited about her action-packed sequences as she will be essaying the role of a spy for the first time in Alpha co-starring Alia Bhatt. For the unversed, the film is directed by Shiv Rawail and marks a major turning point in the world of Aditya Chopra’s ambitious YRF spyverse.

Also Read: Sharvari’s Bold look giving all devil vibes

from Featured Movie News | Featured Bollywood News - Bollywood Hungama https://ift.tt/xd8v1Cj